Retail

Free WiFi has become a standard fare to offer to customers. The vast majority of customers expect it or at least appreciate it when they visit your store. Not only does complimentary WiFi benefit your customers, but it also gives you opportunities to boost sales and promote your brand. Studies have found that restaurant diners…

Without customers, you would have no business. So it makes sense to make customers the number one priority of your business. Yet, many brands fail to put a large enough emphasis on customer centricity — and it could be costing them. Find out what customer centricity is, why it is so important, and what your…

Brand loyalty is an essential part of growing and sustaining your business. Loyal customers spend more than new customers and create a base of success that you can rely on month-after-month. Plus, the more loyal your customers are, they better you can fare through difficult times such as a dip in the economy or a…

Few people loiter in convenience stores. Most customers want to get what they want and go on their way. However, the location and atmosphere of your store can determine whether your place becomes the go-to shop for customers in your neighborhood or a store that most people avoid if at all possible. Consider the fact…

The best way to understand what your customers are thinking is to ask them. If sales are slumping or certain products won’t leave the shelves, you can turn to your shoppers to learn about their behavior. One of the easiest ways to do this is with surveys. Customer surveys can be completed in-store or online.…

A retail strategy is the process you use to develop your products or services and sell them to customers. There are multiple elements to this plan, including location, store, merchandise/assortment, visual merchandising, staff, service, mass media and communications, and price. Retailers that stand out in at least two of these categories can have success in…

Marketing automation is something that gets a lot of buzz in the e-retail world, but not nearly enough attention in the physical brick-and-mortar retail industry. That’s a problem because many of the benefits that e-retailers get from marketing automation can also help physical storefronts grow their revenue and sales. What Is Marketing Automation? Marketing automation…

It may seem like there is a divide between your physical, brick-and-mortar business and your brand’s online social media presence. But, that line is getting thinner and thinner. People are constantly engaged with the digital world — even if they’re in the middle of a physical location. You can no longer divide the online and…

One of most fun features of digital signage and private label TV is trivia content. Customers can answer fun questions related to a variety of topics while waiting in your business. These questions keep customers entertained for a few minutes or even hours depending on the type of questions you choose. Trivia seems like a…

In-store marketing is a brand reinforcement tool that helps people in your store get to know your brand, form a deeper connection with your company, and remember you long after they leave your store. But, simply having in-store marketing won’t create a high level of brand reinforcement. You need to know how to use in-store…

The customer experience can make or break your business. Small issues that you may not notice could be shopping deal-breakers for some customers, driving down your revenue and leaving your business vulnerable. So it’s essential for small business owners to stay on top of customer experience trends to grow their business. Check out these 10…

As you look around your salon, you likely see content customers relaxing as they receive their treatments. You already do everything in your power to create a positive experience when people walk through the door, but there’s one thing you might be missing — free customer WiFi. WiFi marketing for spas and salons is a…