Retail

People have been making music almost as long as they’ve been making sounds. From lullabies to war chants, music has always served a purpose in the human experience. As civilization has grown, the use of music in our lives has changed, but its influence on our brains has not. With all of that in mind,…

In-store technology is no longer something reserved for only high-end, extravagant businesses. Fast casual restaurants, auto shops, mall retail stores, and every business in between can now embrace in-store technology using interactive touchscreens.   Interactive touchscreens exist as stand-alone kiosks, wall-mounted screens, or tablet-sized devices, and serve as a tool for empowering customers to control the…

Customer data. We hear about it all the time. How important it is to businesses big and small. How we can use it to connect with shoppers and clients. Why every business should be collecting valuable details about their customers. But, what do you really know about customer data? If you aren’t sure, here’s your…

With hotel digital signage, hospitality businesses have a powerful tool for engaging visitors and providing an improved guest experience. They are no longer restricted to using static, passive signage that guests ignore and overlook. With interactive and digital screens, hotels can connect with guests using motion graphics, animations, and even touch-screen technology placed in or…

The fast casual restaurant industry continues to grow as new chains and quick-service food establishments pop up around the country. To stand out from the new competition, you need to incorporate fun and interesting fast casual restaurant marketing ideas that will bring in new customers and keep existing customers coming back. To help get your…

It’s not just the food that draws customers into restaurants time and time again. It’s the ambiance, the environment, and the experience they have while dining. Products alone are no longer enough to keep customers interested in a business. For brands to stand out and form lasting connections with customers, they must captivate customers and form…

A marketer’s job is to promote a business so it attracts more customers and clients. But, marketers don’t have to do all of this work on their own. Marketers can find a promotional support team by tapping into an existing network — their current customers and clients. A customer referral program allows a brand to…

Whether you run a small clothing boutique or a large auto store, you can host in-store events to bring more customers through your door. Use the following tips and ideas to design an event that will attract new shoppers and bring back previous customers all while highlighting your brand and business. Set goals and a…

Customer experience continues to grow as a priority for businesses in every industry and for companies both large and small. According to recent Digital Trends reports by Econsultancy:  91% of B2B brands are making customer experience a strategic priority in 2017 (2017 Digital Trends in B2B). 54% of retailers say customer experience is their most…

As retailers across the country struggle with drawing customers into their stores and competing with online shopping, store owners need to find a new approach to connecting with shoppers. They need to start focusing on giving customers what they really want — experiences.  Research continues to show that customers are beginning to want experiences more…

Customers in a retail setting don’t want to be ignored. They also don’t want to be bothered. So, how do you know how much human interaction in retail stores is too much or too little? According to the Harvard Business Review, the amount of human interaction that people want in a retail store may be less than…

Mobile devices have thousands of applications. From games and productivity tools to social media and content players, apps provide endless usage options for a phone. For business owners, getting in front of mobile users is more important than ever.  AdWeek recently found that consumers spend up to five hours per day on their smartphones. Often,…