Marketing

Have you ever come across an inspirational quote when you were feeling down, frustrated, or plaintive? The perfect collection of words hit you right when you needed it most and lifted your mood. That’s the power of a good motivational quote — they assure us that someone else has been where we are and has…

Twitter can seem chaotic at times, can’t it? Sometimes you feel like you’re shouting into the void, hoping someone will hear you, and other times you wonder how influencers have amassed audiences well into the millions. Once you think you’ve got the hang of it, the Twitter winds change, and you have to figure out…

March 29th is National Mom & Pop Business Owners Day. Considering the year many small business owners have had, Spectrio wanted to celebrate them by asking our team members about their favorite homegrown shops, restaurants, and salons. If one of these businesses is in your backyard, we highly recommend dropping by! Jupe’s Bar, Mesa, Arizona…

Instagram Stories are versatile: you can see what celebrities do during their daily lives. Your influencer-wannabe friends might post backyard photo shoots that make you roll your eyes. Businesses use them to entice you with artistic marketing. And sometimes, you can see what your friends and family get up to when you’re not around, or…

What’s the secret to avoiding a presentation that seems to drone on? Don’t take the easy way! When it’s your turn to make a presentation, take advantage of all the features slide platforms offer. Put in the work to make your presentation more engaging and you audience will thank you. That work doesn’t have to…

From Susan B. Anthony to Rosa Parks, the timeline of women’s achievements and contributions to history stretches back to the founding of the United States. And while it wasn’t recognized by Congress until 1987, March is now officially Women’s History Month – a time to look back and celebrate those achievements. Besides Women’s History Month,…

In 1987, the Hold Company (Audiomax) named March as National On-Hold Month. This month was created to “recognize everyone who has been placed “on hold” after calling a place of business, and honors those businesses who make this hold time more enjoyable by supplying informative messages and music for their waiting callers.” But 1987 doesn’t…

If you put four or five pieces of your brand’s marketing materials in front of yourself, what would you see? Would you see a clear, consistent theme and message that blends together and feels like multiple pieces of one whole? Or would you see a hodgepodge of confusing and inconsistent imagery, color schemes, and tones…

In our hyperconnected, media-filled world, there are dozens of ways to connect with and engage audiences. Here are 51 ways to use in-person and online marketing channels to get noticed by new and old customers and clients.   Share this Image On Your Site <p><strong>Please include attribution to blogs.spectrio.com with this graphic.</strong><br /><br /><a href=’http://spectrio.com/marketing/the-51-most-effective-marketing-channels-for-the-year/’><img…

Have you finally cut ties with your cable provider? At Enplug we work with TV screens everyday, but most of us don’t have cable. It’s been a long time coming; cable TV costs an average of $85 per month, so you can save a lot of money paying a couple streaming services. Between Netflix, Hulu,…

Loyal fans and brand advocates are extremely valuable to a business. Research has found that existing customers are 50% more likely to try new products and spend 31% more, on average, compared to new customers.  These valuable customers spend more. They rave about their experience to friends and on social media. They even choose their…

This article was updated 19 January 2021 In 2021, consumers have more options than ever to consider when choosing a bank. Online-only options like Schwab and extra convenient services like Chase’s no card ATMs are disrupting the market and calling for retail banking executives to get more creative with bank marketing ideas. We realize pushing…