Marketing

For many small businesses, the holidays are so busy that they don’t have time to think about anything but helping their customers. But now that the New Year is here, we would like to offer a few “Marketing Resolutions” to help you plan your company’s marketing strategy for 2014. These are simple, relatively inexpensive ideas…

When you’re working on next year’s marketing budget, you’ll want to think about not only advertising to potential customers, but also your current customer base. Why? You’ve probably heard the saying, “It’s cheaper to keep your current customers than to win new ones.” This is generally true, and here’s a delightful infographic from Kapow Events…

If better sales are what you’re after, in-store overhead messages should be a key component in your business strategy! Studies show (The Checkout Issue 2.12) that 2 out of 3 impulse purchases are due to a promotion that a customer just couldn’t pass up, and more than 60 percent of those customers purchase an additional…

Choosing a voice to represent your brand and your company can be a challenge, but here are a few issues you need to look at before making your final decision. What is your company like? Energetic and fun, or straight business? Friendly, professional, progressive, corporate, or laid-back? Many voice talents can adapt to a delivery…

“He who gives when he is asked has waited too long.” – Lucius Annaeus Seneca When it comes to customer service, businesses should heed this quote. It happens all the time: consumers sign up for a service only to completely forget about it a month later. Then, when it comes time to renew, they end…

You’ve probably heard the word “branding” thrown around quite a bit. If not, here’s a brief description: branding is basically the story of your company. It’s the coordination of your marketing, advertising, your customer promise, and your image, in order to portray a consistent look and feel. Your brand is also tied to the way…

If it costs 6 to 7 times more to obtain a new customer than it does to keep and sell to a current customer, it makes sense to direct a small budget to advertise to those people that already buy from you. How do you advertise to current customers? If people call your business and…

“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney This quote from Walt Disney should ring true for every company, but specifically those with customers that are part of the millennial generation (currently 18-34 year olds). According to a recent study from Bazaarvoice…

  If your company collects customer email addresses for contact purposes and you’re not putting them to use, you’re missing out on a valuable marketing opportunity! Spectrio StreamCast is one of our most useful – yet underrated – services! It’s a form of interactive email marketing that you can use for many different purposes: communicating…

When four out of five product brands experienced up to 33% in additional sales through the use of digital out-of-home media (link), utilizing digital signage can really pay off! Here are 5 ways companies can use in-store media for brand promotion: 1. Seasonality is key! Partner with the right brands at the right time to…

Point-of-purchase (POP) advertising is in-store advertising that catches the attention of shoppers while they’re in an establishment. This type of advertising is typically found on printed signage like banners, shelf call-outs, and endcap displays. However, recent technological developments have opened up the options to a much wider range of POP advertising opportunities. Check out these…

Digital signage is the future of retail technology! Digital signage not only helps you stand out from the competition, but it can also decrease your costs for printed materials throughout your establishment. Just imagine the possibilities: -suggest interesting combinations or add-on options -demonstrate a product or service -showcase new or seasonal products -share your company’s…