On-Hold Messaging Archives - Spectrio https://www.spectrio.com/on-hold-messaging/ Leading end to end technology-enabled audio and video marketing company Tue, 08 Jul 2025 14:28:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://www.spectrio.com/wp-content/uploads/2021/05/cropped-android-chrome-512x512-1-32x32.png On-Hold Messaging Archives - Spectrio https://www.spectrio.com/on-hold-messaging/ 32 32 5 Key Elements to Consider When Developing Your On-Hold Messaging https://www.spectrio.com/on-hold-messaging/5-key-elements-to-consider-when-developing-your-on-hold-messaging/ Tue, 26 Apr 2022 16:36:31 +0000 https://spectriocom.local/on-hold-messaging/5-key-elements-to-consider-when-developing-your-on-hold-messaging/ In our extremely digital world of ever-changing technology, it can be easy to overlook tools that have been around for decades. While attempting to keep up with modern marketing strategies, creating websites, and updating social media profiles, many brands simply forget to pay attention to a less flashy, but extremely important element of their business […]

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]]> Using On-Hold Messaging to Keep your Customers Engaged https://www.spectrio.com/on-hold-messaging/using-on-hold-messaging-to-keep-your-customers-engaged/ Fri, 29 Oct 2021 18:46:40 +0000 https://spectriocom.local/?p=30916 The average person will stay on hold for around 3 and a half minutes before irritation begins to set in. The perception that your business considers their time to have little value increases with every second after. That is not the path to building loyal customers and brand advocates. What On-Hold Messaging Should They Hear? When a […]

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]]> 3 Examples of Audio Branding and How You Can Brand Your Business https://www.spectrio.com/overhead-music/3-examples-of-audio-branding-and-how-you-can-brand-your-business/ Thu, 07 Oct 2021 15:57:59 +0000 https://spectriocom.local/overhead-music/3-examples-of-audio-branding-and-how-you-can-brand-your-business/ Your business’s brand is more than just visuals. Audio branding is another powerful way to get customers invested in who your business is and why they should invest their time–and money–into you. A 2016 study on long-term noise recognition found that even meaningless audio patterns were recognizable for up to 4 weeks after they were […]

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]]> The Past, Present, and Future of On-Hold Messaging https://www.spectrio.com/marketing/the-past-present-and-future-of-on-hold-messaging/ Fri, 05 Mar 2021 16:05:10 +0000 https://spectriocom.local/uncategorized/the-past-present-and-future-of-on-hold-messaging/ In 1987, the Hold Company (Audiomax) named March as National On-Hold Month. This month was created to “recognize everyone who has been placed “on hold” after calling a place of business, and honors those businesses who make this hold time more enjoyable by supplying informative messages and music for their waiting callers.” But 1987 doesn’t […]

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]]> On-Hold Messaging for Vets: What to Say to Waiting Clients https://www.spectrio.com/on-hold-messaging/on-hold-messaging-for-vets-what-to-say-to-waiting-clients/ Tue, 12 Mar 2019 12:00:00 +0000 https://spectriocom.local/uncategorized/on-hold-messaging-for-vets-what-to-say-to-waiting-clients/ If you have a busy veterinary practice, then your phone likely rings off the hook. While you try to get to each client in a timely manner, it is not always easy. However, you can make the hold process easier and more pleasing to callers with the right on-hold messaging. On-hold messaging tends to be […]

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]]> Five Things You Need to Know About On-Hold Messaging: Infographic https://www.spectrio.com/marketing/five-things-you-need-to-know-about-on-hold-messaging-infographic/ Tue, 13 Nov 2018 13:49:50 +0000 https://spectriocom.local/marketing/five-things-you-need-to-know-about-on-hold-messaging-infographic/ How do you field customers and prospects calling into your business?  Are you able to guarantee they will always receive immediate attention without ever having to be placed on hold? Chances are, you can’t make that promise.  How many callers hang up after you place them on hold?  On-Hold Messaging and Marketing provides engaging and […]

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]]> Click-to-Call Marketing: How to Get More Customers to Use Your Click-to-Call Buttons https://www.spectrio.com/marketing/how-to-get-more-customers-to-use-your-click-to-call-buttons/ Tue, 14 Aug 2018 11:40:23 +0000 https://spectriocom.local/marketing/how-to-get-more-customers-to-use-your-click-to-call-buttons/   Despite the availability of texting, tweeting, and instant messaging, many customers still prefer to pick up the phone and call. They make reservations with restaurants or schedule appointments with salons, dress shops, and offices. The best part is that these modern phone calls can be trackable, optimized, and improved. With click-to-call buttons, customers no […]

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]]> How to Create a Great Caller Experience https://www.spectrio.com/on-hold-messaging/how-to-create-a-great-caller-experience/ Tue, 26 Jun 2018 12:30:00 +0000 https://spectriocom.local/on-hold-messaging/how-to-create-a-great-caller-experience/ How many business owners or managers call their own company to truly evaluate the overall caller experience? The fact is very few. In reality, part of the customer experience is not only how patrons are greeted at the front door but the “phone door” as well. Everyone knows the cliché “You never get a second […]

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]]> Drive Calls To Your Auto Business With This Online Strategy https://www.spectrio.com/on-hold-messaging/drive-calls-to-your-auto-business-with-this-online-strategy/ Thu, 08 Mar 2018 14:00:00 +0000 https://spectriocom.local/on-hold-messaging/drive-calls-to-your-auto-business-with-this-online-strategy/ It’s not enough for your auto business to have a website. It must have a website that actively drives interested prospects and customers toward connecting with you. One way to do that is by setting up your online presence so it regularly and effectively drives calls to your auto business. Driving phone calls is how […]

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]]> The Big, Expensive Problem With Leaving Callers On Hold In Silence https://www.spectrio.com/on-hold-messaging/the-big-expensive-problem-with-leaving-callers-on-hold-in-silence/ Thu, 04 Jan 2018 14:00:00 +0000 https://spectriocom.local/on-hold-messaging/the-big-expensive-problem-with-leaving-callers-on-hold-in-silence/ This situation probably doesn’t sound a like a big deal. A customer calls your business. A busy associate answers the phone and quickly places the caller on hold while they get the information, person, or time the caller needs. This scenario is a common situation… but it can quickly go wrong. It has the potential […]

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]]> 4 Easy Steps to an Effective On Hold Message Strategy https://www.spectrio.com/on-hold-messaging/4-easy-steps-to-an-effective-on-hold-message-strategy/ Thu, 10 Aug 2017 13:50:00 +0000 https://spectriocom.local/on-hold-messaging/4-easy-steps-to-an-effective-on-hold-message-strategy/   On-Hold Messaging is an essential communication tool for your business, and unfortunately one that many businesses tend to overlook. However, make no mistake that on hold messaging is a crucial customer experience and marketing tool that can positively impact a business and drive revenue. Here are just a few of the benefits of an effective […]

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]]> How Pediatric Offices Can Use Auto-Attendant for a Better Call Flow https://www.spectrio.com/healthcare/how-pediatric-offices-can-use-auto-attendant-for-a-better-call-flow/ Wed, 09 Aug 2017 14:00:00 +0000 https://spectriocom.local/healthcare/how-pediatric-offices-can-use-auto-attendant-for-a-better-call-flow/ A well-composed automated attendant can help facilitate a call flow for a pediatric office. To determine whether an auto attendant might be beneficial for your office, just take an hour or two to sit and listen to the people that answer incoming calls. If they are constantly saying, “Let me transfer you to…,” you need […]

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