Retail

When most people meet a celebrity, they’re compelled to take a selfie. (Granted said celebrity is willing.) So it would only make sense, then, that at Madame Tussauds in Hollywood—where visitors can get up close, touch and pose with more than 125 celebrity wax figures—that people are encouraged to take and share their selfies. Now,…

By Karen Kesler Curtis Lumber was founded back in 1890 as a small, family run saw mill in upstate New York. Today, the company has 22 locations throughout New York and Vermont that meet the project requirements of contractors, builders and homeowners in the region. So how does this family owned business emphasize their extensive…

At Spectrio, it’s our goal to help clients achieve their goals. Here’s how we did it for Ridgefield Supply. The Issue: Ridgefield Supply had been using traditional methods for advertising their lumber and construction products and promotions but was seeking a fresh take on their marketing in order to reach a particular segment of consumers…