Spectrio Blog

Retail Media Networks are reshaping the in-store experience, offering retailers new ways to unlock ad revenue at the point of decision. To make smarter choices, Spectrio created the RMN Revenue Estimator, a tool that helps retailers measure potential and see whether their stores hold untapped potential before investing. With clear inputs and adjustable scenarios, the…

Artificial intelligence isn’t just a back-office tool anymore; it’s reshaping how employees experience their workplace. In her recent article for HR.com, Spectrio’s VP of People Operations, Lisa Vulaj, explores how AI in HR is driving the next wave of employee engagement and creating more human-centered offices. Lisa highlights three ways AI office engagement is transforming…

Originally shared on Forbes Research shows that while some brands allocate nearly half of their budgets to advertising through retail media networks, as many as one-third of marketers find it difficult to demonstrate a strong return on investment (ROI) from their campaigns. Without a successful strategy, retailers risk overwhelming and desensitizing customers with ads. This…

Tampa Bay, FL – Spectrio is thrilled to announce that Christian Armstrong has been promoted to the role of Vice President of Product Management, effective July 23rd. A long-time product leader with deep industry knowledge and a track record of driving innovation, Christian brings a unique blend of technical insight, strategic thinking, and customer empathy…

What is a Retail Media Network? Retail media networks are reshaping how retailers and brands connect with consumers—both online and in-store. By using digital channels and first-party data, retailers can offer brands highly targeted ad placements at key points of the shopper journey. Whether you’re a retailer exploring new revenue streams or a brand looking…

San Antonio, TX – Spectrio’s cutting-edge content management and dynamic digital design transformed the Alamodome just in time for the NCAA Men’s Final Four – one of the largest sporting events of the year, drawing over 70,000 passionate fans. To match the scale and energy of the tournament, the venue deployed 178 digital screens throughout…

Tampa Bay, FL – Spectrio appoints Elizabeth Purkiss as Chief Revenue Officer, adding a proven growth strategist to its leadership team at a pivotal moment of innovation and expansion. With 20+ years of experience scaling organizations from startups to Fortune 500s, Purkiss brings deep expertise across sales, marketing, and strategy in industries including retail, real…

San Francisco, CA – San Francisco Giants Oracle Park, in collaboration with Spectrio, are transforming the concession experience at Oracle Park, home of the San Francisco Giants, with a significant upgrade featuring new hardware, as well as Spectrio’s state-of-the-art content management software and cutting-edge content design. This initiative aims to enhance fan engagement and streamline…

In an era where attention spans are shrinking, static content isn’t enough. Customers expect personalized experiences—not just online, but in every interaction they have with your business. Spectrio’s Content Triggering is designed to create tailored, dynamic customer experiences that ensure your digital signage delivers the right message at the right time with responsive, behavior-driven displays.…

Retailers today are sitting on untapped value within their existing digital signage networks. Spectrio’s RMN Gateway helps unlock that value by connecting in-store screens to a vast network of advertisers and automating how digital ads are bought, sold, and delivered in real-time.  The result? New revenue streams, increased advertising efficiency, and more personalized in-store experiences—all…

New tools, strategic partnerships, and award-winning projects drive Spectrio’s success in Retail Media and beyond Tampa, Fla. – January 9, 2025 – Spectrio, a leading provider of digital signage systems, is proud to highlight several key milestones achieved in 2024. With its best-in-class content management system, Spectrio continues to deliver solutions that cater to both…

As the holiday season approaches, brick-and-mortar retailers face the challenge of preparing for increased foot traffic, holiday promotions, and creating a memorable in-store shopping experience. To stand out and offer a seamless customer journey, retailers must focus on enhancing both operational efficiency and the overall ambiance of their stores. This is where Spectrio, a leading…