Retail

When you watch the news or read the newspaper, it sounds like a bad time for retail stores. Hundreds and hundreds of retail store closures, many taking place in malls, are happening across the country.  From small and mid-sized retailers like Rue 21, Payless Shoe Stores, and American Apparel to large department stores like Sears,…

If you want to boost revenue in your restaurant, it’s time to switch from static menu boards to digital menu boards. Digital menu boards are spreading quickly across the QSR industry, helping owners make improvements to their restaurants, operations, and bottom lines. Find out how the benefits of digital menu boards can boost your sales and…

If you’re thinking about using multimedia screens at your business or organization, here are 13 examples of digital signage content you can use to engage customers, improve communication, and promote your products and services. #1) Promotions Digital displays are the perfect place to feature promotions for products, services, events, and sales. Because multimedia screens allow…

A retail customer journey map is your plan for leading shoppers through each step of their purchase process. All retailers need this outline so they can identify opportunities that lead prospects to become paying customers. Here are the four steps you can use to lay out a retail customer journey map for your business. Step…

As a retailer, you may be overlooking a powerful marketing strategy that is sitting right in front of you: in-store advertising. Find out what in-store advertising is, how it has evolved, and how you can use modern in-store marketing strategies and tools to increase sales and customer satisfaction. What Is In-Store Advertising? In-store adverting is…

Small business marketing channels can seem narrow. With limited resources and digital platform properties, it’s easy to see how local retailers and businesses can feel restricted when it comes to the way they can create and promote their content.  But, small businesses may have more marketing channels than they realize. Through owned, paid, and earned…

We recently published a detailed look into what an editorial calendar is and why it is so important to a business’s marketing strategy. Now, we are going to show you exactly how you can create this powerful marketing calendar if you are in the retail industry.  We’ll also show an example of a retail marketing…

When customers are in your store, you are in control of their experience and environment. You present what they observe, sense, and see.  You probably already know this and have put energy and resources into creating an engaging, comfortable, and unique atmosphere in your store. But, there may be an element you forgot about. Have…

When was the last time you paused and really looked around your store? If you are like many store owners, it’s probably been a while since you took a good, hard look at your location and assessed its ability to create positive customer experiences. It’s time to change that. Use this store audit to ask…