Retail

Shopping malls are facing a crisis. As more and more people turn to online shopping, easy delivery options via Amazon and other retailers, and grapple with COVID-related concerns, it’s no wonder that many once-booming malls are struggling to survive. In fact, 25% of US malls are projected to close within the next five years.  However,…

These days, businesses have started focusing on social media and marketing to promote their products, services, engage with the audience, and earn better profits. The advantages of social media marketing have almost exceeded traditional marketing channels. Companies from all walks of business are on social media. The reach can be increased from millions to billions…

Regardless of the industry your business is in, it’s likely that you, your competitors, and your neighbors leverage weekly, monthly, or annual incentives to attract the attention of potential customers. Discounts and promotional items have been proven to increase sales and improve customer opinions. One of the most common marketing strategies centers around holidays–and Labor…

People have been making music almost as long as they’ve been making sounds. From lullabies to war chants, music has always served a purpose in the human experience. As civilization has grown, the use of music in our lives has changed, but its influence on our brains has not. Whether you’re aware of it or…

March 29th is National Mom & Pop Business Owners Day. Considering the year many small business owners have had, Spectrio wanted to celebrate them by asking our team members about their favorite homegrown shops, restaurants, and salons. If one of these businesses is in your backyard, we highly recommend dropping by! Jupe’s Bar, Mesa, Arizona…

Playing music in your business can positively influence customer behavior. You can bring more people in, make them stay longer, and even convince them to buy more with the music that you play. However, curating a playlist doesn’t always come naturally. Follow these six steps to create amazing playlists that your customers will love. 1.…

Seasonal marketing strategies give you an opportunity to leverage holidays and changing weather and months to promote your business. You can use the changing seasons to find inspiration for new in-store decorations, promotions, and even products and services. But, seasonal changes can be expensive and time-consuming. Making adjustments to your store layout, updating promotions, and…

When people want to find a local business, they often turn to their phones. They perform a mobile search to find a nearby business that has the products or services they need. If you operate a local business and want these customers to find you, you need to invest in an important thing: local SEO.…

Visual merchandising is the placement and presentation of merchandise around a store. Each industry and brand has its own best practices for creative visual merchandising. Some stores go for a minimalist approach where a few key items are highlighted, while other brands want to pack the shelves with possibility. To get an idea for how…

If you want to increase sales and grow your customer base, it’s time to look to your customers to help you. Creating a customer referral plan might be what you need to increase foot traffic in your business and bring in new shoppers and clients. Let’s look at how you can launch and grow a…

Influencer marketing has become an incredibly popular marketing channel across both B2C and B2B brands. Every industry has influencers, and every business can work to grow their name by tapping into the audience of celebrities, bloggers, and public figures.  Consider how a restaurant’s traffic would spike after Anthony Bourdain ate there or how an H&M…

Once customers come into your store, it’s up to you to help them decide what to do next. You need to use in-store cues and marketing to guide consumer behavior and lead shoppers to make a purchase. Here are five ways you can use psychological factors to connect with shoppers and guide them while they’re…